Associate Customer Experience Director - Digital & Partnership

Posting Date: 5 Nov 2026

Job Function: Marketing & Trade Marketing

Company: T.C. Pharmaceuticals Industries Co., Ltd.

Location: TH

Position Job Scope

Define and lead the global digital strategy aligned with business and brand priorities.
Build an integrated ecosystem across digital platforms, CRM, data, content, communities, gaming, and emerging technologies.
Identify new consumer trends, technologies, and digital opportunities.
Establish global frameworks, standards, and playbooks to guide market execution.
Drive innovation through AI and emerging engagement technologies.

Transform brand strategies into meaningful digital consumer experiences.
Create scalable engagement platforms that can be leveraged globally.
Lead digital initiatives in key consumer passion areas such as sports, gaming, music, entertainment, and lifestyle.
Integrate physical activations with digital experiences to maximize engagement and participation.

Develop and execute global sponsorship and partnership strategies.
Identify, evaluate, negotiate, and manage partnerships across sports, esports, music, entertainment, creators, and digital platforms.
Ensure sponsorships deliver strategic value, consumer relevance, scalability, and commercial return.
Build long-term relationships with key partners and rights holders.

Establish KPI frameworks for digital, sponsorship, and partnership performance.
Measure impact across brand awareness, engagement, participation, consumer data acquisition, and business growth.
Evaluate partnership ROI/ROO and optimize investments through data and insights.
Develop global dashboards and share best practices across markets.

Serve as the Global Center of Excellence for Digital & Sponsorship.
Provide governance, toolkits, playbooks, and capability-building support to markets.
Facilitate knowledge sharing and scale successful local initiatives globally.
Balance global consistency with local market needs.

Lead the Digital & Sponsorship team and external agency ecosystem.
Collaborate closely with Brand, Media, Activation, Sports Marketing, Data, CRM, Technology, Legal, Finance, Procurement, and Country Marketing teams.
Influence senior stakeholders to align and execute global digital and sponsorship priorities.

14+ years of experience in Digital Marketing, Media, Sponsorship, related disciplines.
Strong experience leading digital strategy within FMCG, beverages, lifestyle, entertainment or other consumer-led businesses.
Strong understanding of digital ecosystems, social platforms, CRM/data, content, gaming, creators and emerging technologies.
Demonstrated ability to translate consumer and brand strategy into scalable platforms and experiences.
Strong commercial mindset with experience managing significant budgets and evaluating ROI.
Experience negotiating and managing complex external partnerships.
Strong leadership, stakeholder management and influencing skills.
Fluent English communication and presentation skills.