Consumer Experience Director

Position Job Scope

Lead and translate the brand strategy into meaningful and impactful consumer experiences across markets. Drive consumer engagement through integrated consumer experience, sports marketing, activation, digital ecosystems, and strategic partnerships, while ensuring consistency with the overall brand strategy and maximizing business impact.

Job Responsibility

1. Consumer Experience Strategy
   • Develop and lead the overall Consumer Experience strategy, principles and direction across markets.
   • Translate brand strategy into relevant and differentiated consumer experiences.
   • Ensure consistency and alignment of consumer experiences across brands and markets.
2. Sports Marketing & Platforms
   • Develop sports marketing strategy and identify strategic sports platforms and rights that strengthen consumer engagement.
   • Evaluate and prioritize sports partnerships based on brand relevance, consumer reach and business impact.
   • Lead collaboration with rights holders, markets, Legal and Finance.
3. Consumer Activation
   • Develop consumer activation frameworks, guidelines and playbooks.
   • Drive activation excellence and ensure best practices are scaled across markets.
   • Partner with Brand, Commercial and Country Marketing teams to deliver impactful consumer activations.
4. Digital Ecosystem & Partnerships
   • Lead the digital ecosystem and partnership strategy to enhance consumer engagement.
   • Identify and develop strategic digital and external partnerships.
   • Ensure integration across digital, media, data and consumer touchpoints.
5. Consumer Engagement Measurement
   • Establish consumer engagement KPIs and measurement frameworks.
   • Track performance and effectiveness of consumer experience initiatives.
   • Use consumer, digital and market insights to improve future activation strategies.
6. Market Activation Excellence
   • Drive excellence in local market execution while maintaining global strategic alignment.
   • Facilitate best-practice sharing across markets.
   • Identify successful initiatives and scale them across countries/brands.

Job Qualification

• Master’s degree in marketing or related field 
• 7 - 10 years of experience in leading position in Marketing.
• Consumer & Brand Strategy
• Consumer Experience Design
• Sports Marketing & Sponsorship
• Integrated Activation
• Digital & Partnership Strategy
• Data & Analytics
• Stakeholder Management
• Agency Management
• Strategic Leadership
• Cross-market Collaboration