Senior Manager - Trade Marketing

Position Job Scope

Head Category/Channel
Lead category/channel strategy

Job Responsibility

Trade Marketing Role
1. Lead in category/channel strategy
2. Lead channel priorities, category key drivers
3. Lead data sources for category/business decisions and actionable insights
4. Engage cross functional team to drive commercial integration plan
5. Lead category project and approval presentation to key stakeholder
6. Lead Below-the-line marketing mixes direction to team on assortment, pricing strategy, distribution and in-store communication
7. Develop channel and segment priority strategy under brand responsibility
8. Lead in-store execution standard guideline
9. Lead optimization of demand forecast and category volume base on strategy vs. realistic situation
10. Develop brand/channel A&P investment plan
11. Optimize ROI and manage effectively budget spending to drive sales revenue opportunity with corporate growth mindset

People Management Role
1. Develop team coaching plan
2. Engage key stakeholder to synergy action plan
3. Turn data to be insight report standard
4. Proactive on business and execution process issues fixing with corporate benefit optimization
5. Develop team growth mindset

Job Qualification

'• Bachelor’s degree or higher in Business Administration, Economics, Marketing or related field
• Minimum 7 years FMCG experience in Sales / Trade Marketing / Marketing / Key Account Management / Consumer & Shopper Insights
• Good communication of English
• Proficiency in MS office, BIBW, SAP 
• Experience in consumer panel data (Nielsen, Hatch, etc.) will be a plus. 
• Strong logical thinking and analytical skill
• Strong problem solving skill
• Good leadership skill
• Good interpersonal skill
• Good communication and presention summary
• Good project management skill
• Well manage work under pressure