Trade Marketing Executive Manager

T.C Pharma

For further information, please contact TCP Talent Acquisition.

Key responsibilities • Trade Marketing Strategy Development and Execution: Develop and implement a comprehensive trade marketing strategy in line with company's brand positioning and product marketing objectives. • Sales and Distribution Collaboration: Collaborate closely with the exclusive distributor to align trade marketing initiatives with sales and distribution activities. Work to optimize and harmonize these processes for efficiency and effectiveness. • Channel Development: Identify opportunities in new and existing retail channels and develop trade marketing programs to leverage these opportunities for growth. • Performance Tracking and Analysis: Track and analyze the performance of trade marketing initiatives, making necessary adjustments to strategies based on insights gained. • Brand Consistency: Ensure alignment and consistency of brand and product messages across all trade marketing activities. • Relationship Building: Cultivate and maintain strong relationships with distributor, industry stakeholders, and internal teams. ค ำบรรยำยขอบเขตงำนของต ำแหน่งงำน ( Position Job Scope ) Page 2 • Budget Management: Oversee the trade marketing budget, ensuring resources are allocated effectively for maximum ROI. • Sales Forecasting and Budgeting: Collaborate with distributor, supply chain and marketing teams to develop sales forecasts and budgets, and monitor performance against these targets. • Market Intelligence: Stay current on market trends, competitor activities, and customer preferences in the beverage industry in China to inform strategic planning. • Team Leadership: Provide strong leadership for the trade marketing team, fostering a high-performance culture and promoting continuous professional development. Job responsibilities • Develop, implement, and manage the overall trade marketing strategy for the China market. • Work closely with the exclusive distributor to optimize sales and distribution processes, while ensuring alignment with the company's brand and marketing strategies • Identify opportunities for growth in new and existing channels, and design trade marketing programs to exploit these opportunities. • Track, analyze, and report on performance of all trade marketing initiatives, adjusting strategies as necessary to maximize effectiveness. • Coordinate with the marketing teams to ensure alignment and synergy across all marketing activities. • Cultivate strong relationships with distributorand industry stakeholders, representing the company at industry events and trade shows. • Manage trade marketing budget effectively, ensuring optimal allocation of resources for maximum ROI. • Work with distributor, supply chainand marketing teams to develop sales forecasts and budgets, and monitor performance against these targets. • Stay abreast of market trends and competitor activity in the beverage industry in China, adapting strategies as necessary to maintain a competitive edge Key Deliverables • Trade Marketing Strategy: A comprehensive, actionable trade marketing plan that aligns with the company's overall marketing and sales strategies. ค ำบรรยำยขอบเขตงำนของต ำแหน่งงำน ( Position Job Scope ) Page 3 • Performance Reports: Regular reports tracking and analyzing the performance of all trade marketing initiatives, with insights and recommendations for strategic adjustments as necessary. • Channel Development Plans: Detailed plans for exploiting growth opportunities in new and existing retail channels, including specific trade marketing programs and initiatives. • Budget and ROI Reports: Regular reports detailing trade marketing expenditures and evaluating return on investment, with recommendations for optimizing resource allocation. • Brand Consistency Audit: Regular audits to ensure that all trade marketing activities are aligned with the company's brand and product marketing messages. • Relationship Management Plan: A comprehensive plan for cultivating and maintaining strong relationships with distributorand industry stakeholders. • Sales Forecasting and Budgeting Reports: Detailed sales forecasts and budgets developed in collaboration with distributor, supplychain and marketing teams, and regular performance reports comparing actual performance with these targets. • Market Intelligence Reports: Regular updates on market trends, competitor activities, and customer preferences in the beverage industry in China, with insights and recommendations for strategic planning. • Team Leadership Plan: A comprehensive plan for leading the trade marketing team, including objectives, KPIs, professional development initiatives, and team building activities. • Collaboration Strategy: A strategy outlining how to effectively collaborate with the exclusive distributor and other internal teams, with specific initiatives and processes for optimizing collaboration and communication.